JARED KRAUSE is a product designer, visual problem solver and Hip Hop enthusiast based in Kansas City. Currently Director of Product at Homebase. DM me.


HOMEBASE — A smart connected building and resident experience platform.

Currently leading product, design and user experience for Homebase. This includes our web application, multiple iOS & Android apps, branding, marketing website & supporting materials. Our platform focuses on modern resident and property manager experiences in a traditionally old-school market. Homebase is building the future of living.

02   2015-2018 / VML / SR. ART DIRECTOR

FORDPASS — The app that amplifies Ford ownership experience.

While at VML, I worked directly with Ford in designing various entities, most notably — the FordPass app. In working with a global design team, we added dozens of features such as vehicle controls, fuel & parking, car sharing, and more. This lead to concepting and executing an entire redesign initiative and execution for the future vision of FordPass.

Our team also lead design for FordHub (an interactive retail space inside the NYC Oculus), FordPass website, Ford Performance app, and numerous concepts to change the way we think about mobility.

03   2016-2018 / VML / SR. ART DIRECTOR

LINCOLN WAY — The app for your Lincoln, and your life.

My team also led design for Lincoln Way, a luxury app for Lincoln owners. We created and implemented features such as finding fuel, chauffeur requests, vehicle management and the future of vehicle controls.


HOME COOKED — The live streaming interactive cooking show that teaches us how to cook.

If HQ Trivia and Blue Apron had an app baby, it would be Home Cooked. The app features a live interactive cooking show — complete with a host, ingredients, instructions, comments, and photo sharing. Our mission is to teach a lost generation how to cook again.

Designed and built at Kansas City’s largest app building competition, our small team had exactly 24 hours to demo something worthwhile. A few cups of coffee and a couple beers later, I planned the product MVP, branding and designed dozens of screens for quick development.

Coming soon to a kitchen near you.